Tous Jewelry
With an innovative attitude, our heritage inspires our future. Jewelers since 1920 creating a unique style for today’s women
ABOUT
Jewelry is the core business of TOUS. Thanks to its success, in the late 20th century the company decides to diversify its portfolio of products to offer a wide range of accessories, including bags, fragrances, watches, eyewear and accessories. Jewelry serves as the guiding light for the other product lines, and under the meticulous supervision of the firm’s art director, her jewelry-based inspiration is transmitted to the other categories. Moreover, each TOUS item reflects the values of the brand: Tenderness, fun and a youthful spirit, conveying the very soul of the company.
Above all, TOUS stands out for its great creativity and innovation, which enable the company to surprise its clients throughout the year. In fact, TOUS currently launches 30 new jewelry collections and around 50 bag collections per year.
BACKGROUND
In 1920, Salvador TOUS and his wife, Teresa Ponsa Mas, opened a small watch repair shop that slowly made its way into the jewelry world. In 1965, the founder’s son, Salvador Tous Ponsa, married Rosa Oriol Porta. The two joined forces to pool their respective talents and with their vision and creativity, they created a new language in jewelry.
In 1970, Rosa Oriol began to personalize their customer’s jewelry transforming them into modern, creative, easy-to-wear jewels that reflected the tastes of a new generation. These were so well received that in the 1980s Rosa began to design her own jewelry with a fresh and original filled a niche in the market and attracted a wide-ranging-customer sector.
Since then, TOUS has created a unique style of jewelry in the world –magical, fun and innovative jewels- moving away from traditional jewelry a reinterpreting luxury making it affordable and accessible. The vision has been carried over in the company thanks to the entry of the new generation. In the 1990s the four TOUS daughters join the family business. Today, Alba Tous is the Chairwoman of the company, Rosa Tous is the corporate vice president and Marta Tous is in charge of the R&D department.
From their key position within the company they ensure that the brand and its design keep reflecting Tous’s unique values and vision.